Monday, January 12, 2015

Episode Eighteen: Viva La SomethinSomethin (or, Juicy Couture Viva La Juicy Noir)

Since I don't think it makes sense for me to only review fragrances that are my "style" or that I know will probably agree with me, I've decided to make sure my reviews are a little more well rounded. This includes reviewing scents I expect to not like, as well as scents that are outside my comfort zone. And then there are scents like those created by Juicy Couture. Let's just dive right in shall we?

Juicy Couture Viva La Juicy Noir

I received this scent in a fragrance sampler packaged offered with purchases of a qualifying amount. The scent if offered in 1.7 fl oz ($72 USD) and 3.4 fl oz ($92 USD) sizes. The Juicy Couture website also offers gift sets in each size for $76 and $96 USD respectively. Viva La Juicy Noir is described as "Bold. Sensual. Arresting. An enticing rendition of the original best-selling fragrance, Viva la Juicy Noir embodies the woman who is dangerous in a good way." from the Juicy Couture website, and when compared with the original fragrance, I can see that - if I turn my head sideways and squint. VLJN is certainly bold, and I would agree that it is more enticing that the original VLJ, but I have a hard time agreeing that the scent is either sensual or dangerous. Wile wearing this fragrance I got a good four+ hours of longevity from one applications, and I would describe the sillage as high. I can smell myself coming from a mile away! Some of the notes include:
Top Notes: Berry, Mandarin
Mid Notes: Honeysuckle, Jasmine
Base Notes: Sandalwood, Vanilla, Caramel

Promo image from
There are a lot of things I love about the Juicy Couture line of fragrances, I love how beautifully packaged they are, and how distinct the scent profiles are - you don't need to see the name to know when you've smelled a perfume by Juicy Couture. However, it is that very distinctness that turns me off the brand, because JC fragrances are clearly marked toward a certain group of people, and they all. smell. the. same. way. I hate to put anyone down or be too discriminating in my tastes, but to me JC scents are either for women in their early to mid-twenties (okay) or women in their mid-thirties to late-fifties who want to smell like a 20-year old (not okay).
Viva La Juicy Noir becomes especially painful because as I wear it, I experience a total sense of disassociation. This scent doesn't know what it wants to be! It's a berry - great! Now way, now it's a floral... umm... actually it's a poorly crafted gourmand, what the what? On final drydown, for me, I smell honeysuckle and vanilla so I would, in the end, take this out of the gourmand category Juicy Couture seems desperate to shove it into and perhaps classify it more as a warm floral. That's just me though, and I'm not the pro here.
Pros: Beautiful design, lovely to have on dresser, very nice choice for young women.
Cons: Too much going on, not a scent with any depth or maturity.
Rating: ♦♦♦ - This scent should only be worn by women in the first quarter century of their life. Otherwise it smells ridiculous and people will wonder what you're wearing (but not in a good way). Buy it here.
Okay, so um, wow. That wasn't very nice at all. In case you don't believe me, please let me reaffirm that I don't hate Viva La Juicy or the different editions! I just think they are not appropriate for a woman in my age range (which is past 25 but not yet 35) or older - these are young, playful scents and should be left to the young and the playful. I know you don't believe me, I can see the judgement in your eyes. It's okay. Would you forgive me if I told you you don't look a day over 22? Keep on keepin' on, and pleasant journeys~

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