Sunday, December 14, 2014

Episode Twelve: Ah, Ah, Ah, You didn't say the magic word! (or, Sì by Giorgio Armani)

I have, for a few years now, tried to avoid purchasing mid-market perfumes, and no offense intended but the statement. Other than my ride or die Thierry Mugler, I've been petty go about purchasing whatever the current hotness may be from Sephora, or Nordstroms or wherever. There was the Dior Addict EDP that I don't regret at all, and the Florabotanica that was a gift but otherwise, I've been focused on building my personal collection with private label, luxury, or niche fragrances.

That all changed when I learnt about the Armani Privé fragrance collection, and then on a much more affordable level, Armani . Let's find out why, shall we?

by Giorgi Armani

First of all, let's talk about how beautiful the bottle is. It is sleek and not ostentatious, and it has a cap the is reminiscent of the Armani Privé river-rock inspired designs. It is something beautiful that looks lovely on a vanity. At a price point of $70USD for 1.0 fl oz, $90USD for 1.7 fl oz or $115USD for 3.4 fl oz I definitely would be expecting to get a very nice product, both inside and out.
The scent notes
  • Top notes: Cassis
  • Mid notes: Freesia, May Rose
  • Bottom notes: Blackcurrant, Blond woods, Musk
The designer labels this as a "modern chypre" and I saw several sites that included "chypre" as a base accord. I don't personally take to this inscription - to me, is not near enough what i consider to be labeled a chypre, even a modern on. The cassis and freesia make it too sweet. The rose holds a floral musk, and the base notes combine to elevate the sweetness to a more mature musky floral. It is missing the astringent quality I associate with a chypre. Perhaps removing the May Rose and adding Lavender would have built up that quality.
Regardless of its' poor marketing strategies, I really enjoy . On me, the cassis opens up sweet and fresh, and it doesn't take long for the freesia to get into the mix. The rose is very light on me, almost non-existent, but the dry down happens nicely without a sudden loss of the top and mid note, so for a good hour I am smelling all the notes as they were meant to be. It is a beautiful mix of sweet, damp florals and musky woods. It is sweet but not too sweet, floral but not musty and wooded without being heavy. is a lovely scent that is easy to wear, and appropriate for all but the most somber occasions. You'll get moderate sillage and good longevity from the EDP and if you want something heavier the EDP Intense is available, but it is a bit much for me. I will stick to the original.

Armani promo pic from

Rating: ♦♦♦♦ - A really nice scent that should appeal to the masses, including myself, and a nice gateway into the Armani Privé. Buy it here.

I'm actually getting a gift set for Christmas and I am looking forward to it! What do you hope Santa brings you this year? Let me know in the comments below! Pleasant journeys~

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